CRM knowledge

Discover in-depth practical knowledge about CRM and XRM (Anything Relationship Management): from the basics of customer relationship management to specific tips for your day-to-day work. Get to know CAS CRM better and learn how our solutions can help you strengthen customer relationships in a targeted way and make your sales processes more efficient.

Learn more about:

  • Basics & tips for using CAS CRM on a daily basis
  • Optimizing sales and customer processes
  • Best practices for successful customer relationship management
  • Targeted support for beginners and advanced users

Topics

Understanding CRM  Working with CRM  Exploring CRM Solutions  CRM newsletter  

Understanding CRM

CRM basicsLearn the fundamentals of CRM and discover how our solution supports you in your day-to-day work.chevron_right
CRM benefitsFaster processes, higher sales and greater customer satisfaction – discover more advantages!chevron_right
ROI calculatorIs CRM worthwhile in cost-benefit terms? Find out whether CRM is financially viable. Discover more!chevron_right
CAS CRM solutionsDiscover the intelligent CRM + AIA® solutions for successful relationship management.chevron_right

Working with CRM

CRM implementationWhat needs to be considered when introducing CRM? We demonstrate the support we can offer you.chevron_right
Digital checkDetermine your CRM maturity level with just a few clicks and see where your company stands.chevron_right
CRM data quality Learn more about how you can unlock potential with better structures and higher data quality.chevron_right
CRM in salesFive steps to merging marketing and sales. That's how a real “we” team is created.chevron_right
CRM interfacesLearn how to connect CRM solutions with your business tools and create end-to-end processes.chevron_right
CRM + CPQCRM + CPQ guide you through the sales process: from the first customer contact to the final quote.chevron_right
AutomationRead more about automated processes and intelligent CRM workflows as productivity boosters.chevron_right
AI in CRMCRM with digital intelligence, business process automation, and data-driven decision support.chevron_right
Customer managementDiscover how efficient customer management leads to closer customer relationships and sustainable success.chevron_right
Customer CentricityWhy Customer Centricity is becoming a critical success factor for modern businesses.chevron_right
Digitalization trendsB2B digitalization: The 7 most important topics and how to leverage them strategically for your company’s growth.chevron_right
GDPR and CRMRead this article to learn how modern systems seamlessly combine data protection and customer communication.chevron_right

Exploring CRM Solutions

TutorialsFree tutorials on the features of our CRM solutions, the latest software developments, and current CRM trends.chevron_right
XRM-TalksExpert talks on the latest trends and developments in digitalization, customer-centricity, and CRM.chevron_right
CRM trainingCAS training center and training courses ensure an optimal start with CAS CRM solutions.chevron_right
CRM blogDiscover practical articles, current trends, and valuable insights from the world of modern business software on the CAS blog.chevron_right

CRM newsletter: insights, trends, expert tips

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