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Innovation meets research - our projects at CAS SoftwareOur research projects develop technologies that connect people and drive innovation. Find out more about our work and visions…chevron_rightThe fine art of customer satisfactionFreshly recovered and with renewed energy, many of us are entering a busy period after the vacation season: Year-end business is just around the corner, the projects planned for 2024 still need to …chevron_rightA new level of customer experience: AI in salesWhether as voice assistants such as Siri and Alexa, translation tools such as DeepL or navigation systems such as Google Maps - AI applications are now used in almost all areas of life.…chevron_rightCAS Software technology partner of the EU project CSS BoostCAS Software is the technology partner of the EU project CSS Boost and is coordinating the pilot activities in the Northern Black Forest region. We are delighted to be part of this supraregional …chevron_rightThe future of marketing & sales – 5 Steps to a Successful We-teamWhether a start-up, medium-sized company or large corporation - for every company, marketing and sales are fundamental pillars of business success.…chevron_rightB2B trends: the top 7 digitalization topics for a future-proof businessIn the highly competitive business world, customer centricity and customer experience are increasingly becoming the cornerstone of successful business strategies. Forward-looking companies are …chevron_rightWin-loss analysis in salesImprove your individual sales process and your closing rate by identifying not only your strengths and weaknesses, but also the reasons for the success or failure of a sale.…chevron_rightTop 3 digitalization strategies with CPQ in salesAre you looking for a suitable digitalization strategy for your sales department? In our article, we provide exciting impulses and ideas on how CPQ can make your sales department fit for …chevron_right